Overview: From Seed to Scale

Brought on by the CEO shortly after the $8M Series A to build and scale the outbound sales process from the ground up. 

Highlights:

  1. Grew ACV 4x; secured largest accounts including The New York Times and Forbes through cold outreach
  2. Developed and executed the go-to-market strategy; identified verticals and customer profiles, crafted buyer specific messaging and assets (case studies, competitive battle cards, customer research reports).
  3. Hired and trained account executives and SDRs on vertical, buyer and competitor best practices
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